PinnedSqueezing the Life out of a Desert WetlandOn June 29, just before dusk, I stood in a crowd of about 130 people on a bluff overlooking the San Antonio Oxbow wetland in Albuquerque, New Mexico. Below us, 40 acres of marshland stretched east to the Rio Grande. …Environment15 min readEnvironment15 min read
Published inThe Startup·Nov 13, 2019Is Your Loyalty Program Rewarding the Right Customers?When I walk into my favorite local restaurant, I’m not just another sale. I’ve been eating there several times a month for more than ten years. I’m what every business wants: a repeat customer. A regular. So why would my favorite eatery ever do anything to jeopardize our long, happy…Rewards Programs4 min readRewards Programs4 min read
Published inThe Startup·Jun 4, 2019How Big Is That in Elephants?When you have important information to communicate, graphics can be invaluable. A good graphic can make even complex data easier to understand. That’s because the human brain is exceptionally good at processing visual information. A team of neuroscientists from MIT recently established that the brain needs only 13 milliseconds to…Design3 min readDesign3 min read
Published inThe Startup·May 30, 2019Why a Style Guide Is Just Good BusinessDoes your company or department have a style guide? It can be as simple as a list of terms or as substantial as a book, but a good style guide can improve your organization’s efficiency, enhance its image, and even increase its profits. Consistency in a company’s written materials is…Design3 min readDesign3 min read
May 27, 2019Want to See Your Home or Business in the Movies?At a Twisters restaurant in Albuquerque, Breaking Bad fans can have their picture taken next to the Los Pollos Hermanos logo that still adorns one wall. …Breaking Bad6 min readBreaking Bad6 min read
