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Ellen Barber
Ellen Barber

50 Followers

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Squeezing the Life out of a Desert Wetland

On June 29, just before dusk, I stood in a crowd of about 130 people on a bluff overlooking the San Antonio Oxbow wetland in Albuquerque, New Mexico. Below us, 40 acres of marshland stretched east to the Rio Grande. …

Environment

15 min read

Squeezing the Life out of a Desert Wetland
Squeezing the Life out of a Desert Wetland
Environment

15 min read


Published in

The Startup

·Nov 13, 2019

Is Your Loyalty Program Rewarding the Right Customers?

When I walk into my favorite local restaurant, I’m not just another sale. I’ve been eating there several times a month for more than ten years. I’m what every business wants: a repeat customer. A regular. So why would my favorite eatery ever do anything to jeopardize our long, happy…

Rewards Programs

4 min read

Is Your Loyalty Program Rewarding the Right Customers?
Is Your Loyalty Program Rewarding the Right Customers?
Rewards Programs

4 min read


Published in

The Startup

·Jun 4, 2019

How Big Is That in Elephants?

When you have important information to communicate, graphics can be invaluable. A good graphic can make even complex data easier to understand. That’s because the human brain is exceptionally good at processing visual information. A team of neuroscientists from MIT recently established that the brain needs only 13 milliseconds to…

Design

3 min read

How Big Is That in Elephants?
How Big Is That in Elephants?
Design

3 min read


Published in

The Startup

·May 30, 2019

Why a Style Guide Is Just Good Business

Does your company or department have a style guide? It can be as simple as a list of terms or as substantial as a book, but a good style guide can improve your organization’s efficiency, enhance its image, and even increase its profits. Consistency in a company’s written materials is…

Design

3 min read

Why a Style Guide Is Just Good Business
Why a Style Guide Is Just Good Business
Design

3 min read


May 27, 2019

Want to See Your Home or Business in the Movies?

At a Twisters restaurant in Albuquerque, Breaking Bad fans can have their picture taken next to the Los Pollos Hermanos logo that still adorns one wall. …

Breaking Bad

6 min read

Want to See Your Home or Business in the Movies?
Want to See Your Home or Business in the Movies?
Breaking Bad

6 min read

Ellen Barber

Ellen Barber

50 Followers

Freelance writer, editor

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