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Ellen Barber
Ellen Barber

50 Followers

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Squeezing the Life out of a Desert Wetland

On June 29, just before dusk, I stood in a crowd of about 130 people on a bluff overlooking the San Antonio Oxbow wetland in Albuquerque, New Mexico. Below us, 40 acres of marshland stretched east to the Rio Grande. On the horizon, the Sandia Mountains glowed pink in the…

Environment

15 min read

Squeezing the Life out of a Desert Wetland
Squeezing the Life out of a Desert Wetland
Environment

15 min read


Published in The Startup

·Nov 13, 2019

Is Your Loyalty Program Rewarding the Right Customers?

When I walk into my favorite local restaurant, I’m not just another sale. I’ve been eating there several times a month for more than ten years. I’m what every business wants: a repeat customer. A regular. So why would my favorite eatery ever do anything to jeopardize our long, happy…

Rewards Programs

4 min read

Is Your Loyalty Program Rewarding the Right Customers?
Is Your Loyalty Program Rewarding the Right Customers?
Rewards Programs

4 min read


Published in The Startup

·Jun 4, 2019

How Big Is That in Elephants?

When you have important information to communicate, graphics can be invaluable. A good graphic can make even complex data easier to understand. That’s because the human brain is exceptionally good at processing visual information. A team of neuroscientists from MIT recently established that the brain needs only 13 milliseconds to…

Design

3 min read

How Big Is That in Elephants?
How Big Is That in Elephants?
Design

3 min read


Published in The Startup

·May 30, 2019

Why a Style Guide Is Just Good Business

Does your company or department have a style guide? It can be as simple as a list of terms or as substantial as a book, but a good style guide can improve your organization’s efficiency, enhance its image, and even increase its profits. Consistency in a company’s written materials is…

Design

3 min read

Why a Style Guide Is Just Good Business
Why a Style Guide Is Just Good Business
Design

3 min read


May 27, 2019

Want to See Your Home or Business in the Movies?

At a Twisters restaurant in Albuquerque, Breaking Bad fans can have their picture taken next to the Los Pollos Hermanos logo that still adorns one wall. The building played the part of drug kingpin Gus Fring’s chicken joint in the AMC series, and as a result, the restaurant has become…

Breaking Bad

6 min read

Want to See Your Home or Business in the Movies?
Want to See Your Home or Business in the Movies?
Breaking Bad

6 min read

Ellen Barber

Ellen Barber

50 Followers

Freelance writer, editor

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