When I walk into my favorite local restaurant, I’m not just another sale. I’ve been eating there several times a month for more than ten years. I’m what every business wants: a repeat customer. A regular. So why would my favorite eatery ever do anything to jeopardize our long, happy…

When you have important information to communicate, graphics can be invaluable. A good graphic can make even complex data easier to understand. That’s because the human brain is exceptionally good at processing visual information. A team of neuroscientists from MIT recently established that the brain needs only 13 milliseconds to…

Does your company or department have a style guide? It can be as simple as a list of terms or as substantial as a book, but a good style guide can improve your organization’s efficiency, enhance its image, and even increase its profits. Consistency in a company’s written materials is…

At a Twisters restaurant in Albuquerque, Breaking Bad fans can have their picture taken next to the Los Pollos Hermanos logo that still adorns one wall. The building played the part of drug kingpin Gus Fring’s chicken joint in the AMC series, and as a result, the restaurant has become…